The Ed Show wins the opening 2014 Cable News Twitter Ratings – January 2, 2014

The cable networks are starting to shake off their holiday filler schedules and the big names are returning to air.  And so Ed Schultz managed to capture the best hour of the day with his back-in-the-saddle start to 2014.  Right behind Ed was E! News and Chris Hayes.  And behind them … nobody, really.

Welcome back to the warm glow of the TV, Ed, from the arctic cold of Minnesota.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2014-01-02

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1489 MSNBC: The Ed Show
Most Mentions During Day 9146 E: E! News

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 29745 22865 337046560 68 % 32 %
Fox News 19275 10631 84779021 66 % 34 %
MSNBC 18094 8312 98218422 56 % 44 %
E 9146 5224 102282879 20 % 80 %
Al Jazeera 2930 2029 10226538 56 % 44 %
HBO 1146 968 1170617 74 % 26 %
Comedy Central 853 726 6700255 58 % 42 %
HLN 689 415 1527646 40 % 60 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#tcot 3337
#hottieoftheweek 3191
#lnyhbt 2593
#inners 1414
#marijuana 1228
#colorado 1190
#edshow 1124
#newday 1082
#tgdn 1042
#ashes 1026

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 2 330 45% 55%
CNN Piers Morgan Live 232 8921 84% 16%
Fox News The Kelly File 23 1066 57% 43%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 86 55% 45%
CNN Anderson Cooper 360 21 1304 51% 49%
Fox News Hannity 125 4414 61% 39%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 23 2000 58% 42%
Al Jazeera The Stream (2:30) 17 621 57% 43%
CNN Outfront w/Burnett 1 308 55% 45%
Fox News On The Record w/Greta Van Susteren 11 1204 62% 38%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 8 2000 58% 42%
Al Jazeera Real Money with Ali Velshi (3:30) 0 103 75% 25%
CNN Piers Morgan Live 154 8921 84% 16%
Fox News The Five 1 310 75% 25%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 3 330 45% 55%
CNN Anderson Cooper 360 4 1304 51% 49%
Fox News The Five 1 310 75% 25%
Fox News The O’Reilly Factor 1 441 66% 34%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 9 2000 58% 42%
CNN EarlyStartCNN 42 115 47% 53%
Fox News FoxFriendsFirst 66 137 75% 25%
MSNBC First Look (5-5:30) 0 7 0% 0%
MSNBC Way Too Early (5:30-6) 9 86 54% 46%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 16 2000 58% 42%
CNN New Day 162 1386 53% 47%
Fox News Fox And Friends 114 618 63% 37%
HLN Morning Express w/Robin Meade 9 136 63% 37%
MSNBC Morning Joe 206 1530 64% 36%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 58 2000 58% 42%
CNN New Day 104 1386 53% 47%
Fox News Fox And Friends 140 618 63% 37%
HLN Morning Express w/Robin Meade 8 136 63% 37%
MSNBC Morning Joe 414 1530 64% 36%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 90 2000 58% 42%
CNN New Day 134 1386 53% 47%
Fox News Fox And Friends 88 618 63% 37%
HLN Morning Express w/Robin Meade 25 136 63% 37%
MSNBC Morning Joe 276 1530 64% 36%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 86 55% 45%
CNN News Room 3 44 55% 45%
Fox News America’s Newsroom 8 77 68% 32%
HLN Morning Express w/Robin Meade 29 136 63% 37%
MSNBC The Daily Run Down 70 232 63% 37%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 123 2000 58% 42%
CNN News Room 2 44 55% 45%
Fox News America’s Newsroom 24 77 68% 32%
HLN Morning Express w/Robin Meade 14 136 63% 37%
MSNBC Jansing & Co. 29 82 60% 40%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 99 2000 58% 42%
Al Jazeera Inside Story (11:30) 0 20 58% 42%
CNN Legal View w/Banfield 15 22 82% 18%
Fox News Happening Now 5 59 82% 18%
HLN Morning Express w/Robin Meade 11 136 63% 37%
MSNBC MSNBC Live w/ Thomas Roberts 56 284 53% 47%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 99 2000 58% 42%
Al Jazeera The Stream (12:30) 13 621 57% 43%
CNN Around the World (News Room) 3 44 55% 45%
Fox News Happening Now 29 59 82% 18%
HLN ShowBiz Tonight 0 11 57% 43%
MSNBC Now w/Alex Wagner 54 225 57% 43%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 116 2000 58% 42%
CNN News Room 8 44 55% 45%
Fox News America’s News HQ 3 35 87% 13%
HLN News Now 7 16 42% 58%
MSNBC Andrea Mitchell Reports 79 163 62% 38%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 149 2000 58% 42%
CNN News Room 6 44 55% 45%
Fox News The Real Story w/Gretchen Carlson 1 27 76% 24%
HLN News Now 3 16 42% 58%
MSNBC News Nation w/ Tamron Hall 24 89 62% 38%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 6 44 55% 45%
Fox News Shepard Smith Reporting 20 65 78% 22%
HLN News Now 4 16 42% 58%
MSNBC The Cycle 106 723 49% 51%
MSNBC The Cycle (w/ Host Accounts) 140 1156 55% 45%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 158 2000 58% 42%
CNN The Lead w/Jake Tapper 253 1771 65% 35%
Fox News Your World 66 177 65% 35%
HLN News Now 1 16 42% 58%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 1 20 58% 42%
CNN The Situation Room 20 268 70% 30%
Fox News The Five 156 310 75% 25%
Fox News The Five w/Hosts 447 2474 71% 29%
HLN What Would You Do? 0 5 33% 67%
MSNBC The Ed Show 1489 3057 54% 46%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 79 2000 58% 42%
CNN The Situation Room (6 – 6:30) 11 268 70% 30%
CNN Crossfire (6:30 – 7) 2 3 100% 0%
CNN Crossfire With Hosts (6:30 – 7) 285 715 66% 34%
Fox News Special Report w/Bret Baier 232 674 64% 36%
HLN What Would You Do? 2 5 33% 67%
MSNBC PoliticsNation w/ Al Sharpton 271 674 58% 42%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (7 – 7:30) 5 103 75% 25%
Al Jazeera The Stream (7:30 – 8) 177 621 57% 43%
CNN Out Front w/Erin Burnett 162 308 55% 45%
E E! News 790 9146 20% 80%
Fox News On The Record w/Greta Van Susteren 386 1204 62% 38%
HLN Jane Velez-Mitchell 8 74 37% 63%
MSNBC Hardball w/ Chris Matthews 227 475 58% 42%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 119 2000 58% 42%
CNN Anderson Cooper 360 384 1304 51% 49%
Fox News The O’Reilly Factor 164 441 66% 34%
HLN Nancy Grace 3 110 46% 54%
MSNBC All In w/ Chris Hayes 1270 2773 55% 45%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 42 330 45% 55%
CNN Piers Morgan Live 631 8921 84% 16%
Fox News The Kelly File 669 1066 57% 43%
HLN Dr Drew On Call 38 55 14% 86%
MSNBC The Rachel Maddow Show 768 1783 48% 52%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 7 86 55% 45%
CNN AC360 Later 85 1304 51% 49%
Fox News Hannity 885 4414 61% 39%
HLN What Would You Do? 1 5 33% 67%
MSNBC The Last Word w/Lawrence O’Donnell 338 875 53% 47%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 73 2000 58% 42%
CNN The 11th Hour 0 2 0% 100%
CNN Anderson Cooper 360 145 1304 51% 49%
CNN In Case You Missed It 23 362 74% 26%
Comedy Central The Daily Show (11-11:30) 18 398 63% 37%
Comedy Central The Colbert Report (11:30-12am) 21 463 53% 47%
E E! News (11:30pm) 1303 9146 20% 80%
Fox News The O’Reilly Factor 54 441 66% 34%
HLN ShowBiz Tonight 0 11 57% 43%
MSNBC All In w/Chris Hayes 575 2773 55% 45%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.