A surprise win for The Kelly File in best-in-hour, which was driven by her coverage of Obamacare and its history that prompted comments and retweets of links to her video. Piers Morgan won best best-in-day, but only because I didn’t included the ongoing tweets for Stephen Colbert’s “#lordofthetweets” battle with Stephen Fry (as the Colbert Report doesn’t appear on Fridays).
Up Late with Alec Baldwin, in its second week, did fairly poorly in comparison with the rest of its MSNBC line-up. There are probably a couple of reasons for this, the biggest being that the show is not live and does not really drive social media engagement. Real Time with Bill Maher did far better, even if it is on the pay-network HBO, but it encourages interaction on Twitter in the show.
I’ll make the same disclaimer I did for Thursday: CNN’s Blackfish documentary got a tremendous amount of activity on Twitter, and if it were included in the list of cable news shows it would have won:
Top Shows for the day (counting Blackfish):
Category | Mentions | Show |
Most Mentions During Hour | 5505 | CNN: Blackfish |
Most Mentions During day | 27088 | CNN: Blackfish |