Cable News Twitter Ratings for October 15, 2013

While the Ed Show won its hour and Piers Morgan won the day, as usual, it’s interesting to see that Megyn Kelly did really well on Tuesday in her time slot and not to bad in the day over all.  Perhaps this is an uptrend for her?

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-10-15

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2897 MSNBC: The Ed Show
Most Mentions During day 9474 CNN: Piers Morgan Live

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
MSNBC 46208 18768 182876088 54 % 46 %
Fox News 31371 16209 100199518 63 % 37 %
CNN 29938 19676 398201895 63 % 37 %
E 4452 3349 91687043 23 % 77 %
Comedy Central 1684 1458 3589575 58 % 42 %
HLN 1397 827 13358693 33 % 67 %
HBO 913 678 1684791 64 % 36 %
FXX 139 117 3284328 44 % 56 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#tcot 4283
#lnyhbt 3896
#inners 3281
#edshow 2017
#shutdown 1847
#teaparty 1778
#crossfire 1414
#tgdn 1279
#obamacare 1256
#ac360 1241

Ratings for individual time slots

Ratings for Weekdays 12am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 185 8000 65% 35%
MSNBC The Rachel Maddow Show 164 2743 51% 49%

Ratings for Weekdays 1am

Network Show Tweets Hour Tweets Day Male Female
Fox News On The Record w/Greta Van Susteren 25 1987 54% 46%
MSNBC The Last Word w/Lawrence O’Donnell 93 1779 48% 52%

Ratings for Weekdays 2am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 3 703 63% 37%
MSNBC Hardball w/Chris Matthews 37 1703 49% 51%

Ratings for Weekdays 3am

Network Show Tweets Hour Tweets Day Male Female
Fox News RedEye 36 1130 66% 34%
MSNBC All In w/Chris Hayes 21 9117 56% 44%

Ratings for Weekdays 4am

Network Show Tweets Hour Tweets Day Male Female
MSNBC The Rachel Maddow Show 30 2743 51% 49%

Ratings for Weekdays 5am

Network Show Tweets Hour Tweets Day Male Female
CNN EarlyStartCNN 31 126 49% 51%
Fox News FoxFriendsFirst 70 93 87% 13%
MSNBC Way Too Early (5:30-6) 7 51 48% 52%

Ratings for Weekdays 6am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 145 1073 48% 52%
Fox News Fox And Friends 150 1392 56% 44%
HLN Morning Express w/Robin Meade 6 120 49% 51%
MSNBC Morning Joe 1023 5001 56% 44%

Ratings for Weekdays 7am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 180 1073 48% 52%
Fox News Fox And Friends 207 1392 56% 44%
HLN Morning Express w/Robin Meade 2 120 49% 51%
MSNBC Morning Joe 1255 5001 56% 44%

Ratings for Weekdays 8am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 226 1073 48% 52%
Fox News Fox And Friends 480 1392 56% 44%
HLN Morning Express w/Robin Meade 7 120 49% 51%
MSNBC Morning Joe 816 5001 56% 44%

Ratings for Weekdays 9am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 5 85 63% 37%
Fox News America’s Newsroom 13 66 59% 41%
HLN Morning Express w/Robin Meade 8 120 49% 51%
MSNBC The Daily Run Down 530 5194 63% 37%

Ratings for Weekdays 10am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 16 85 63% 37%
Fox News America’s Newsroom 28 66 59% 41%
HLN Morning Express w/Robin Meade 5 120 49% 51%
MSNBC Jansing & Co. 99 183 63% 37%

Ratings for Weekdays 11am

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 23 61 86% 14%
HLN Morning Express w/Robin Meade 13 120 49% 51%
MSNBC MSNBC Live w/ Thomas Roberts 1091 2569 42% 58%

Ratings for Weekdays 12pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 12 61 86% 14%
HLN Raising America 7 40 50% 50%
MSNBC Now w/Alex 602 1772 59% 41%

Ratings for Weekdays 1pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 5 85 63% 37%
Fox News America’s News HQ 5 61 45% 55%
HLN News Now 0 0 0% 0%
MSNBC Andrea Mitchell Reports 168 570 59% 41%

Ratings for Weekdays 2pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 2 85 63% 37%
Fox News The Real Story w/Gretchen Carlson 93 230 56% 44%
MSNBC News Nation w/ Tamron Hall 107 415 61% 39%

Ratings for Weekdays 3pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 85 63% 37%
Fox News Shepard Smith Reporting 54 150 58% 42%
MSNBC The Cycle 205 472 59% 41%
MSNBC The Cycle (w/ Host Accounts) 356 2275 57% 43%

Ratings for Weekdays 4pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Lead w/Jake Tapper 253 1969 64% 36%
Fox News Your World 167 402 66% 34%
HLN Now In America 0 0 0% 0%
MSNBC Martin Bashir 685 1072 45% 55%

Ratings for Weekdays 5pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Situation Room 153 1163 65% 35%
Fox News The Five 401 703 63% 37%
Fox News The Five w/Hosts 799 3287 68% 32%
HLN Evening Express 1 9 33% 67%
MSNBC The Ed Show 2897 5465 48% 52%

Ratings for Weekdays 6pm

Network Show Tweets Hour Tweets Day Male Female
CNN Crossfire (6:30 – 7) 496 998 70% 30%
CNN The Situation Room (6 – 6:30) 244 1163 65% 35%
CNN Crossfire With Hosts (6:30 – 7) 1341 3279 66% 34%
Fox News Special Report w/Bret Baier 257 1032 62% 38%
HLN Evening Express 4 9 33% 67%
MSNBC PoliticsNation w/ Al Sharpton 859 2223 48% 52%

Ratings for Weekdays 7pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 469 813 66% 34%
E E! News 283 4452 23% 77%
Fox News On The Record w/Greta Van Susteren 599 1987 54% 46%
HLN Jane Velez-Mitchell 40 175 25% 75%
MSNBC Hardball w/ Chris Matthews 661 1703 49% 51%

Ratings for Weekdays 8pm

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 1224 4397 56% 44%
Fox News The O’Reilly Factor 410 1443 69% 31%
HLN Nancy Grace 101 282 28% 72%
MSNBC All In w/ Chris Hayes 2663 9117 56% 44%

Ratings for Weekdays 9pm

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 759 9474 71% 29%
Fox News The Kelly File 1117 3669 59% 41%
HLN Dr Drew On Call 106 265 18% 82%
MSNBC The Rachel Maddow Show 745 2743 51% 49%

Ratings for Weekdays 10pm

Network Show Tweets Hour Tweets Day Male Female
CNN AC360 Later 1167 4397 56% 44%
Fox News Hannity 1821 8000 65% 35%
HLN HLN After Dark 80 254 44% 56%
MSNBC The Last Word w/Lawrence O’Donnell 593 1779 48% 52%

Ratings for Weekdays 11pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 28 813 66% 34%
CNN Shutdown Showdown (Special) 28 813 66% 34%
CNN Crossfire (Speical 11:30 – 12a) 3 998 70% 30%
Comedy Central The Daily Show (11-11:30) 106 745 58% 42%
Comedy Central The Colbert Report (11:30-12am) 189 975 58% 42%
Fox News The O’Reilly Factor 186 1443 69% 31%
FXX Totally Biased (11-11:30) 16 139 44% 56%
HLN ShowBiz Tonight 8 58 41% 59%
MSNBC All In w/Chris Hayes 566 9117 56% 44%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.