(Note: An earlier version of this post was made with the previous week’s show line up, omitting FNC’s new evening line up. That has been corrected.)
This week begins with some additional statistics behind the counts.
First, I’m giving separate counts on the networks for number of tweets sent vs. the number of unique people who have tweeted. You can see, for example, that Fox and MSNBC’s audience tends to send close to two tweets each, on average, while CNN’s audience sends closer to one tweet.
Second, I’m introducing a new metric called “reach”. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. It’s a measure of “impressions”, not audience, to be clear.
In the stats for today, we see that CNN’s reach is hugely larger than the reach of MNSBC or Fox, even if CNN has much fewer tweets than those two networks.
Over the next few days I’ll be adding in calculations for the reach for individual shows.
Monday’s launch of The Kelly File won top spot in its hour, while Shepard Smith Reporting’s Fox News Deck garnered modest mentions during its tough 3pm hour, nudging past MSNBC’s The Cycle, although not when you include mentions of the four hosts’s twitter accounts as well. Fox may have hurt itself by switching accounts for Shep from @Team_Shep to @ShepNewsTeam.
Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.
Cable News Ratings for 2013-10-07
Top Shows for the day:
| Category | Mentions | Show |
| Most Mentions During Hour | 2247 | Fox News: The Kelly File |
| Most Mentions During day | 6736 | Fox News: Hannity |
Overall ratings by network
| Network | Tweet Count | Unique Tweeters | Reach | Male | Female |
| MSNBC | 39050 | 15628 | 174837157 | 50 % | 50 % |
| Fox News | 31205 | 16095 | 126204837 | 60 % | 40 % |
| CNN | 22102 | 15008 | 305109879 | 62 % | 38 % |
| E | 5355 | 4679 | 43530118 | 34 % | 66 % |
| Comedy Central | 4296 | 3574 | 5908864 | 54 % | 46 % |
| HLN | 1397 | 890 | 7329119 | 37 % | 63 % |
| HBO | 1282 | 1025 | 3524560 | 68 % | 32 % |
| FXX | 82 | 70 | 278139 | 55 % | 45 % |
For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows
Most popular hastags
| Hashtag | Count |
| #educationnation | 4684 |
| #tcot | 4103 |
| #lnyhbt | 4028 |
| #shutdown | 2487 |
| #kellyfile | 1888 |
| #inners | 1684 |
| #maddow | 1629 |
| #edshow | 1622 |
| #whatittakes | 1543 |
| #teaparty | 1298 |
Ratings for individual time slots
Ratings for Weekdays 12am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | Hannity | 193 | 6736 | 61% | 39% |
Ratings for Weekdays 1am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | On The Record w/Greta Van Susteren | 6 | 2310 | 49% | 51% |
Ratings for Weekdays 2am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | The Five | 1 | 1433 | 67% | 33% |
Ratings for Weekdays 3am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | RedEye | 0 | 351 | 78% | 22% |
Ratings for Weekdays 5am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | EarlyStartCNN | 18 | 125 | 37% | 63% |
| Fox News | FoxFriendsFirst | 28 | 81 | 57% | 43% |
| MSNBC | Way Too Early (5:30-6) | 13 | 35 | 55% | 45% |
Ratings for Weekdays 6am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | New Day | 104 | 1226 | 48% | 52% |
| Fox News | Fox And Friends | 230 | 1604 | 56% | 44% |
| HLN | Morning Express w/Robin Meade | 7 | 84 | 60% | 40% |
| MSNBC | Morning Joe | 854 | 4726 | 47% | 53% |
Ratings for Weekdays 7am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | New Day | 170 | 1226 | 48% | 52% |
| Fox News | Fox And Friends | 410 | 1604 | 56% | 44% |
| HLN | Morning Express w/Robin Meade | 13 | 84 | 60% | 40% |
| MSNBC | Morning Joe | 1704 | 4726 | 47% | 53% |
Ratings for Weekdays 8am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | New Day | 202 | 1226 | 48% | 52% |
| Fox News | Fox And Friends | 488 | 1604 | 56% | 44% |
| HLN | Morning Express w/Robin Meade | 21 | 84 | 60% | 40% |
| MSNBC | Morning Joe | 783 | 4726 | 47% | 53% |
Ratings for Weekdays 9am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 2 | 54 | 55% | 45% |
| Fox News | America’s Newsroom | 7 | 58 | 75% | 25% |
| HLN | Morning Express w/Robin Meade | 8 | 84 | 60% | 40% |
| MSNBC | The Daily Run Down | 463 | 2734 | 59% | 41% |
Ratings for Weekdays 10am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 5 | 54 | 55% | 45% |
| Fox News | America’s Newsroom | 20 | 58 | 75% | 25% |
| HLN | Morning Express w/Robin Meade | 2 | 84 | 60% | 40% |
| MSNBC | Jansing & Co. | 142 | 229 | 54% | 46% |
Ratings for Weekdays 11am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | Happening Now | 10 | 51 | 81% | 19% |
| HLN | Morning Express w/Robin Meade | 5 | 84 | 60% | 40% |
| MSNBC | MSNBC Live w/Thomas Roberts | 138 | 363 | 46% | 54% |
Ratings for Weekdays 12pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Fox News | Happening Now | 20 | 51 | 81% | 19% |
| HLN | Raising America | 15 | 144 | 33% | 67% |
| MSNBC | Now w/Alex | 422 | 1344 | 61% | 39% |
Ratings for Weekdays 1pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 8 | 54 | 55% | 45% |
| Fox News | America’s News HQ | 4 | 18 | 64% | 36% |
| HLN | News Now | 0 | 0 | 0% | 0% |
| MSNBC | Andrea Mitchell Reports | 399 | 680 | 52% | 48% |
Ratings for Weekdays 2pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 7 | 54 | 55% | 45% |
| Fox News | The Real Story w/Gretchen Carlson | 15 | 50 | 51% | 49% |
| MSNBC | News Nation w/Tamron Hall | 65 | 299 | 63% | 37% |
Ratings for Weekdays 3pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 3 | 54 | 55% | 45% |
| Fox News | Shepard Smith Reporting | 315 | 864 | 52% | 48% |
| MSNBC | The Cycle | 216 | 641 | 69% | 31% |
| MSNBC | The Cycle (w/ Host Accounts) | 352 | 2075 | 58% | 42% |
Ratings for Weekdays 4pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | The Lead w/Jake Tapper | 229 | 2367 | 57% | 43% |
| Fox News | Your World | 198 | 435 | 62% | 38% |
| HLN | Now In America | 3 | 5 | 75% | 25% |
| MSNBC | Martin Bashir | 483 | 958 | 48% | 52% |
Ratings for Weekdays 5pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | The Situation Room | 180 | 767 | 64% | 36% |
| Fox News | The Five | 636 | 1433 | 67% | 33% |
| Fox News | The Five w/Hosts | 1333 | 3639 | 69% | 31% |
| HLN | Evening Express | 2 | 13 | 40% | 60% |
| MSNBC | The Ed Show | 2005 | 3753 | 46% | 54% |
Ratings for Weekdays 6pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | Crossfire (6:30 – 7) | 236 | 869 | 59% | 41% |
| CNN | The Situation Room (6 – 6:30) | 179 | 767 | 64% | 36% |
| CNN | Crossfire With Hosts (6:30 – 7) | 742 | 2599 | 61% | 39% |
| Fox News | Special Report w/Bret Baier | 155 | 778 | 58% | 42% |
| HLN | Evening Express | 7 | 13 | 40% | 60% |
| MSNBC | PoliticsNation w/Al Sharpton | 552 | 2140 | 53% | 47% |
Ratings for Weekdays 7pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | Out Front w/Erin Burnett | 260 | 556 | 70% | 30% |
| E | E! News | 244 | 5355 | 34% | 66% |
| Fox News | On The Record w/Greta Van Susteren | 616 | 2310 | 49% | 51% |
| HLN | Jane Velez-Mitchell | 81 | 299 | 34% | 66% |
| MSNBC | Hardball w/Chris Matthews | 670 | 1198 | 50% | 50% |
Ratings for Weekdays 8pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | Anderson Cooper 360 | 910 | 2679 | 48% | 52% |
| Fox News | The O’Reilly Factor | 255 | 1232 | 61% | 39% |
| HLN | Nancy Grace | 216 | 419 | 35% | 65% |
| MSNBC | All In w/Chris Hayes | 1737 | 4232 | 57% | 43% |
Ratings for Weekdays 9pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | Piers Morgan Live | 597 | 4550 | 79% | 21% |
| Fox News | The Kelly File | 2247 | 5860 | 55% | 45% |
| HLN | Dr Drew On Call | 51 | 137 | 35% | 65% |
| MSNBC | The Rachel Maddow Show | 1716 | 3594 | 47% | 53% |
Ratings for Weekdays 10pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | Anderson Cooper 360 | 540 | 2679 | 48% | 52% |
| Fox News | Hannity | 1136 | 6736 | 61% | 39% |
| HLN | HLN After Dark | 23 | 90 | 42% | 58% |
| MSNBC | The Last Word w/Lawrence O’Donnell | 1182 | 2384 | 40% | 60% |
Ratings for Weekdays 11pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | Out Front w/Erin Burnett | 49 | 556 | 70% | 30% |
| Comedy Central | The Daily Show (11-11:30) | 728 | 3227 | 52% | 48% |
| Comedy Central | The Colbert Report (11:30-12am) | 171 | 1132 | 58% | 42% |
| Fox News | The O’Reilly Factor | 184 | 1232 | 61% | 39% |
| FXX | Totally Biased (11-11:30) | 10 | 82 | 55% | 45% |
| HLN | ShowBiz Tonight | 7 | 24 | 40% | 60% |
| MSNBC | All In w/Chris Hayes | 189 | 4232 | 57% | 43% |
Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com
For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.