Gretchen Carlson’s new show, Real Story, launched last week on Fox News. Her opening day got great ratings, leading to an expectation that she’d go on to crush her competitors on CNN and MSNBC.  So how’d the week go on Twitter?

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It’s not unexpected that the initial burst of mentions on Twitter started to fade over time — just the newness of her show was enough to start a conversation, but it’s the content of the show and the ongoing audience that will sustain the conversation.  And 2pm is a tough time slot.  So it’s not too surprising that by the end of the week Gretchen’s mentions were on par with Tamron Hall’s, who anchors the 2pm slot on MSNBC.

It will be interesting to see how Gretchen’s engagement trends over the weeks to come.